#Holderness – UP Original Pilot
Premiere: Thursday, March 26, 2015
In the reality pilot #Holderness, viewers will follow The Holderness family as they attempt to turn this unconventional family business into a success, while experiencing challenges they’ve never faced before. Penn Holderness, a former local TV sports anchor, and wife Kim Dean Holderness, a former local TV reporter, have used the overwhelming success of their family’s lovable viral video, “Xmas Jammies,” to launch a unique family business. Their home-based company, Greenroom Communications (visitthegreenroom.com), creates comedic videos for clients looking for a fresh way to advertise. They will struggle with learning how to work together as spouses while co-parenting their adorable children, Lola (7) and Penn Charles (4). And for the first time, fans will see the creative process that goes into their work, whether it’s another catchy, trending family video, or a custom spot for a particular client. At the end of each episode, a brand-new video will debut. As viewers will see, The Holdernesses are a self-deprecating, funny, hip – and very normal – family.